Mark Zuckerberg announced it on Instagram with a handful of clips: a cat that is also a chef, a city that folds like paper, a woman turning into fireworks. None of it was filmed. Vibes is a new feed inside the Meta AI app and on meta.ai in which every video has been generated by artificial intelligence — and the point is not to watch but to make.
How it works
Open the feed and scroll, as on TikTok or Reels. Any clip can be remixed: take someone else’s video, change the visuals, apply a new style, add background music, and post the result back to Vibes or push it to your Instagram and Facebook Stories and Reels. You can also start from a blank prompt. Meta’s recommendation algorithm learns what you linger on and shapes the feed over time, exactly as its other apps do. The generation itself currently runs on models from Midjourney and Black Forest Labs; chief AI officer Alexandr Wang confirmed in a blog post that Meta’s own video model is still being built and will replace them.
Why now
Analysts read Vibes as part of Meta’s larger effort to justify tens of billions of dollars of AI spending against OpenAI, Anthropic and Google DeepMind. A feed is something Meta knows how to run; an AI feed gives its models a place to be used and a stream of training signal about what people like. It is also a hedge: if short video is going to be flooded with synthetic content anyway, Meta would rather own the flood.
The counter-current
The launch lands in the same month YouTube tightened its rules against low-effort “AI slop” — mass-produced synthetic videos that were clogging recommendations and, more to the point, monetisation. Meta has drawn the opposite conclusion: quarantine the AI content in its own feed, label it by construction, and let people who want it opt in. Which approach wins will say a lot about what audiences actually want, as opposed to what they say they want in surveys.
The Bangla feed
Bangladeshi Facebook and Reels are already thick with AI-generated clips — Bangla-captioned “historical” scenes, fake product demos, waqf-style sermons over generated visuals — most of it unlabelled and some of it used to sell things that do not exist. Vibes will make such clips easier to produce and, because remixes carry the Meta AI watermark, easier to identify when they arrive on the main feed. Whether that identification survives a screenshot and a repost is the same open question it has always been. For now the feed is rolling out in the United States and a few other countries; Bangladesh will get it when the Meta AI app does.
Source: Techlusive, via Prothom Alo.
